Back to case studies

Platform

Synynom Games

Synynom Games is a games hub that aggregates 300+ lightweight titles and optimises delivery so players hit gameplay in under 0.01ms from click.

Synynom Games interface mockup
Type
Platform
Year
2026
Timeline
Ongoing
Platforms
Web, Mobile

The problem

  • Delivering hundreds of third-party games without increasing bundle size or harming TTFB.
  • Keeping integrations secure and resilient while allowing publishers to publish quickly.
  • Providing a cohesive UX across wildly different game inputs and screen sizes.

What we did

  • Built a tiny runtime shell that lazy-loads individual games and isolates them in iframes.
  • Edge caching + smart preconnects push only the assets needed for the first frame.
  • Standardised onboarding and input adapters so each game behaves consistently on mobile and desktop.

Where it landed

  • Players land in playable state almost instantly and bounce rates dropped dramatically.
  • Publishers onboard with a simple manifest and automatic asset optimisation.

300+

Games aggregated

0.01ms

First-frame goal (optimised)

2s

Median session start

We wanted a hub that felt instant. Synynom shipped a runtime so small we forgot it was there — players noticed only the games.

Product lead, Synynom Games